Püff Collective was started in the framework of Paradigm Weekly, which focused on the impact of contemporary visual culture on the behavior of architectural practice. The studio was set up as a hybrid of an architecture school seminar, design collective and self-publishing platform: it functioned as an office centered on speed, surface, pop culture and media. The collective modus operandi was based on discussions upon sub-cultural topics, which was each time translated into design briefs: as a collection of 3D objects, the answers to the briefs contributed to create a 3D warehouse of the collective.
Parallel to this cycle of work, on 6 May 2018, Kanye West stated: "we’re starting a Yeezy architecture arm called Yeezy home. We’re looking for architects and industrial designers who want to make the world better"
Given West’s impassioned belief that everything should be architected to the doped degree, the collective saw in Yeezy Home a new possible intersection between architecture, politics, and visionary theory. As an answer to Kanye’s request, the Collective decided to produce the ultimate architectural loop, positioning itself as the bridge between possible candidates for Yeezy and Kanye West himself.
In collaboration with Katharina Ambrosová, Karolína Burešová, Léopold Castin, Paul-Emile De Smedt, Julian Lagoutte, Marion Milinkovitch, Juliane Seehawer, Ryan Selwyn, Yannick Sluyts, Stijn Torens, Florianne Van Fraeyenhoven, Ivona Uherková, with the supervision of Pieterjan Ginckels and Corneel Cannaerts.
Photos by Nerea Garcia Berriozabal.
PUEFF Collective was started in the framework of Paradigm Weekly, which focused on the impact of contemporary visual culture on the behavior of architectural practice. The studio was set up as a hybrid of an architecture school seminar, design collective and self-publishing platform: it functioned as an office centered on speed, surface, pop culture and media. The collective modus operandi was based on discussions upon sub-cultural topics, which was each time translated into design briefs: as a collection of 3D objects, the answers to the briefs contributed to create a 3D warehouse of the collective.
Parallel to this cycle of work, on 6 May 2018, Kanye West stated: "we’re starting a Yeezy architecture arm called Yeezy home. We’re looking for architects and industrial designers who want to make the world better"
Given West’s impassioned belief that everything should be architected to the doped degree, the collective saw in Yeezy Home a new possible intersection between architecture, politics, and visionary theory. As an answer to Kanye’s request, the Collective decided to produce the ultimate architectural loop, positioning itself as the bridge between possible candidates for Yeezy and Kanye West himself.
In collaboration with Katharina Ambrosová, Karolína Burešová, Léopold Castin, Paul-Emile De Smedt, Julian Lagoutte, Marion Milinkovitch, Juliane Seehawer, Ryan Selwyn, Yannick Sluyts, Stijn Torens, Florianne Van Fraeyenhoven, Ivona Uherková, with the supervision of Pieterjan Ginckels and Corneel Cannaerts.
Photos by Nerea Garcia Berriozabal.